hola!

As a seasoned designer with 17 years of experience in shaping the digital landscape, I've witnessed the transformative power of design and technology. Now, I'm leveraging that expertise together with coaching to empower teams to navigate change and transformation across international contexts.

Are you ready to take your team to the next level?

#OrganizationalChange #Strategy #Design #Coaching #Teams

CLIENTS

BBVA

IE

Frieda

ELISAVA

BBVA • IE • Frieda • ELISAVA •

My services

I offer tailored coaching and off-site experiences designed to align teams, define purpose, create effective rituals and navigate change.

Coaching

Are you looking to address a professional or personal challenge and want 1-1 support?

offsites + training

Are you eager to create a memorable and engaging learning experience for your team?

passion projects

Are you an NGO or Educational institution looking to integrate design in your process?

Testimonials

Joumana ha entendido nuestras dinámicas como equipo creativo maduro, y ha sabido encontrar esas zonas de trabajo que hay que atacar para seguir creciendo y nos ha propuesto materiales, reflexiones y dinámicas hechos específicamente para nosotros, que han enganchado a todo el equipo. A través de la escucha y del juego, de la imaginación y del compromiso, hemos construido una relación de confianza y acompañamiento en torno a los retos que están por venir.
— Sagrado, Design Manager, BBVA
I first started personal coaching sessions with Joumana that made me reflect and think in new ways about solving challenges, and I acquired tools I still use. As a result, I brought Joumana in to conduct similar annual workshops for my company.
— Thomas, Co-Founder Frieda For Generations
I had the opportunity to attend coaching sessions with Joumana, and they were incredibly effective and impactful. These sessions significantly enhanced my leadership skills, enabling me to apply them in real-world situations.
— Bruna, Senior Service & Interaction Designer

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